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PINK Awareness Campaign (1 Oct 2018)

This year, XIXILI celebrates Breast Cancer Awareness Month with series of activities starting with a showcase of the iconic Pink Ribbon themed dress at 5 selected XIXILI boutiques; IOI City Mall, Mid Valley, Pavilion, One Utama and Sunway Pyramid.

The Iconic Pink Ribbon Dress

The beautiful pink ribbon dress is hand-tailored intricately using around 300 mini pink ribbons in 3 lovely pink ribbon shades to symbolizes the dedication of those passionate women who stand together and continue to support and inspire each other to be more aware of the movement.

PINK Scavenger Hunt

An online contest took place from 1 October until 31 October 2018 where participants need to detect the number of Glittering Pink Ribbons hidden on the iconic Pink Ribbon themed dress. Through this contest, 20 winners were selected and won prizes worth RM500, courtesy of supportive sponsors; Beacon Hospital, Benefit Cosmetics, Body Perfect, Juiceworks and Wondermilk.

#XIXILIPinkAwareness

As every year, we partnered with Breast Cancer Welfare Association (BCWA) to continue the mission of spreading awareness and education on breast health. This time around, we did a PINK drive for the month of October where for every Pink bra sold, RM5 was contributed to BCWA. We successfully collected RM5,000 from the PINK drive.

How much Malaysians know about PINK October Month?

We wrapped up our Breast Cancer Awareness month by bringing the iconic Pink Ribbon themed dress to live! It was a special collaboration with the beautiful Sanjna Suri who is passionate and kind to be part of this meaningful campaign. We went to the heart of Kuala Lumpur, Bukit Bintang and reached out to the public to discover how much do they know about this special month. This collaboration is also a joint effort with Vision Studio, an amazing production house who has been so supportive for the good cause.