Pink October month has always been about Breast Cancer Awareness. This year, in addition to sharing the importance of getting breast check-up, XIXILI highlights the importance of Self-Care. With all the buzz happening, we often overlooked on taking care of ourselves. Having a Self-Care checklist helps to set a reminder to make small and purposeful efforts to improve ourselves mentally, emotionally and physically.

For the whole month of Pink October, XIXILI placed Self-Care Checklist at 10 selected boutiques for customers to join in this purposeful effort. Aside from reminding people to take a good care of their mind and body, anyone can participate in the 'Self-Care Checklist Instagram Contest'.

All they have to do is visit any of the selected boutiques from 1 - 30 October 2019 and follow these simple steps.

1. Take a creative photo of your own created Self-Care Checklist.
2. Upload the photo to your Instagram page
3. Check in the XIXILI store location
4. Follow and tag @xixili_intima and 2 friends
5. Hashtag #BePinkAware
6. IG profile must be public

The campaign ended with an announcement of 30 MOST CREATIVE PHOTOS where they wre rewarded with XIXILI RM50 Voucher and a limited edition #BePinkAware tote bag!