XIXILI Stand Up For Pink 2017
Being a strong advocate of Breast Cancer Awareness, XIXILI hosted the annual Stand Up For Pink Event 2017 to support the worthy cause. This year round, XIXILI organized meaningful activities in conjunction with PINK October month - public education initiatives, an empowering paint project and an on-ground event entailing fundraising activities to help raise awareness and monetary contributions to Breast Cancer Welfare Association (BCWA).
XIXILI is honoured to once again partner with Breast Cancer Welfare Association (BCWA) – a leading community-funded nonprofit organization supporting and promoting awareness for the prevention and education on breast health.
STAND UP FOR PINK CAMPAIGN AT IOI CITY MALL, PUTRAJAYA
28th SEPTEMBER – 1st OCTOBER 2017
This year, XIXILI proudly worked in collaboration with notable partners – IOI City Mall Putrajaya, Number76, Saito University College, Aforadio, Monte Bianco Malaysia, Dunkin’ Donuts and Juice Works for the focal event.
To kick-start the Breast Cancer Awareness Month, the Stand Up For Pink campaign was launched at IOI City Mall Putrajaya from 28th September to 1st October 2017 with a 4-days event at the Centre Court, Ground Floor. With the commitment of all partners, XIXILI Stand Up For Pink campaign was a full force fundraising activity with charitable contributions to Breast Cancer Welfare Association (BCWA). Along with XIXILI, our on-ground partners - Saito College, Number76 and Aforadio initiated sales and services to raise funds for the good cause; while our supporting partners – Monte Bianco Malaysia, Dunkin’ Donuts and Juice Works generously sponsored gift vouchers to support the on-ground activities. The family-friendly event brought together education and fun-shopping activities with prizes giveaway to encourage public’s participation.
1. Be Breast Aware with BCWA
To emphasize on the importance of ladies having their breasts checked regularly and the need to take care of their own breast health, the BCWA team held consultations and FREE Clinical Breast Examination (CBE) as well as public education of the monthly Breast Self-Examination (BSE) to all female shoppers. These initiatives were held by on-site certified nurses of BCWA.
2. We Care For Your Boobs by Your Breast Friend, XIXILI
With the brand essence of uplifting women always, XIXILI contributed in this good cause as well in offering complimentary bra fitting consultation and services on the importance of wearing right-sized bra and how to select the suitable brassiere style for a flattering fit to curves of all types. Shoppers were rewarded with exclusive promotion and gifts-with-purchase and for every bra sold, RM3 were donated to BCWA throughout the October month. The fund-raising activity is also extended to XIXILI online platform.
A Pink Ribbon art sculpture made of entwined yarn was erected to signify the communal bond and support for and amongst women diagnosed with breast cancer.
The Pink Ribbon is an international symbol of breast cancer awareness and the color pink in general, identifies the wearer who expresses his/her moral support for women with breast cancer. The yarn was placed at the entrance of the event, welcoming guests to stop and snap pictures with it – to imply the deepening bond of the community towards this worthy cause!
3. Charity Dry Hair Cut by Number76
Number 76 also supported this worthy cause with us by holding a charity dry hair cut fundraising activity. Any shopper can enjoy a dry hair-cut service by senior stylists for only RM20 with 100% contribution to BCWA. Known for their professionalism in hair services; the hair-cut booth has managed to garner massive support from the shoppers of all genders and aged groups.
4. Pink Love Bazaar by Saito University College
In honour of breast cancer awareness month, talented students from Saito University College shared their passion in helping to promote and raise funds for this worthy cause. Led by lecturers, the students created and sold an array of handcrafted items during the 4-day event. A beautiful selection of handmade jewellery, clothing, bags, stationery and more were sold during the event and 10% of the sales proceeds were donated to Breast Cancer Welfare Association (BCWA).
5. Crushing It With DIY by Aforadio
Malaysia’s renowned online radio station, Aforadio also demonstrated their immense support for this breast cancer awareness campaign by supporting the good cause with fun DIY activity. Shoppers got to lay their hands on creating scented block using one of a kind natural beeswax decorated with imported preserved flowers. They were also given the choice to add on with either Lemongrass or Lavender essential oil for a lasting aroma-scent and brought home with them as homemade fresheners, mood boosters or even natural air purifier.
Supporting partners – Monte Bianco Malaysia, Dunkin’ Donuts and Juice Works joined forces with us to make this event a success. Playing a pivotal role to support the movement and our event, the supporting partners made notable contributions such as Monte Bianco Malaysia being our main F&B sponsor throughout the event; Dunkin’ Donuts launching a special edition pink ribbon-shaped donut to be sold exclusively in support of the event as well as sponsoring gift vouchers; and Juice Works providing discount vouchers for shoppers who dropped by at our event.
Pink Zumba Dance by Adasandha & the Baby Doll Team
One of the weekend’s main highlights was the Zumba Dance featuring breast cancer survivors together with their Pink supporters – led by Adasandha Anuar and her team, Baby Doll. As the ladies and their supporters took to the floor for their shimmy dance moves to celebrate life with positivity, the event venue was instantly filled with positive vibes and joy. Shoppers and kids participated in the Zumba Dance to show support while have fun at the same time.
From private stigma to public actions, it is XIXILI’s vision to join forces with Breast Cancer Welfare Association (BCWA), partners and the community to reshape the contours of breast cancer for this event. XIXIL is dedicated to support breast cancer awareness activities as well as women empowerment.