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RAISING AWARENESS FOR BREAST CANCER WHILST FUNDRAISING FOR BREAST CANCER WELFARE ASSOCIATION (BCWA)
In conjunction with the Pink Ribbon month of October, also internationally known as Breast Cancer Awareness Month, XIXILI hosted its 11th annual XIXILI Breast Cancer Awareness Campaign Event themed ‘XIXILI Stand Up For Pink’ at the Mid Valley Megamall, South Court Ground Floor from 28th September – 2nd October 2016.
BE BREAST AWARE
1 in 20 women have a chance of developing breast cancer in their lifetime and breast cancer is the most common form of cancer affecting Malaysian women across all ethnic groups.
Consultation booths with silicone breast dummies, manned by breast cancer survivors themselves and a team of nurses were set up at the event to educate shoppers on the methods of performing the monthly Breast Self-Examination (BSE). All female shoppers were also encouraged to take the opportunity to undergo a complimentary Clinical Breast Examination (CBE) by the on-site certified professional nurses of BCWA.
With the strong dedication and efforts of the BCWA Team, we are proud to announce that a remarkable record 662 shoppers were educated on Breast Self-Examination (BSE), whilst 601 female visitors undertook the Clinical Breast Examination (CBE). Over RM10,000 was raised from public donations, Pink Merchandise sales and Charity Dry Hair Cuts.
One of the weekend main highlights was the Pink Walk parade featuring breast cancer survivors together with their Pink supporters: media friends and bloggers. As the ladies and their supporters took to the floor for their celebratory walk to celebrate life, the concourse was instantly filled with positive vibes and laughter as the breast cancer survivors walked tall with pride and strutted their poses for the cameras and audience. The breast cancer survivors looked gorgeous and sparkled with hair and makeup by our Hair & Makeup Partners, Number76 and shu uemura.
Iconic String-Art Pink Ribbon Sculpture
A Pink Ribbon art sculpture made of entwined yarn was erected to signify the communal bond and support for and amongst women diagnosed with breast cancer.
The Pink Ribbon is an international symbol of breast cancer awareness and the color pink in general, identifies the wearer who expresses his/her moral support for women with breast cancer.
The yarn was also strung within the 4 arches of the main structure, and guests were encouraged to tie their pledge cards along the string to add to the artwork and to imply the deepening bond of the community.
Guests also enthusiastically took part in shu uemura’s Kiss & Pledge, by donning their favourite shade of pink lip balm, kissing on a heart-shaped pink card and tying it to any one of the 4 string-walls to pledge their support for pink.
Charity Dry Hair Cut by Number76
Our Hair Partner, Number76 initiated a fundraising activity by offering a dry hair cut service, by their senior stylists, for shoppers who made a donation of RM15 or above to BCWA. With the overwhelming response, a total of RM5535 was raised from 369 shoppers in the 5-day event; a new record that has surpassed last year.
Kiss & Pledge Lip Service by shu uemura
Over 400 shoppers had the privilege to try the new lip collection by shu uemura, kiss Pink Pledge card, and to pledge to show their support for Pink and to take charge of their own health.
Nobody Rides Alone, On The Road or In This Life by Harley Davidson
As bold as the brand name holds, both the Harley-Davidson Sportster Roadster™ and Dyna Fat Bob™ made their debut this weekend at Mid Valley Megamall and most definitely, did not fail to wow shoppers with their valiant and fearless stances softened ever so slightly with hints of pink, as a tribute and commitment towards those affected by the disease.
Wheel of HOPE
And nobody walked away without something to remind them to Stand up for Pink! With a minimum donation of just RM10 to BCWA, shoppers were rewarded with a spin on the Wheel of Hope, and were guaranteed a chance to win any of the awesome prizes sponsored by Number76, shu uemura, Dunkin’ Donuts, Juice Works and XIXILI.
Dunkin’ Donuts & Juice Works Climb On Board, Too!
In tribute to the cause, Dunkin’ Donuts launched a special edition heart-shaped pink ribbon donut coated with delicious white chocolate and filled with the ever popular Bavarian custard, sold exclusively at Dunkin’ Donuts Mid Valley Megamall while Juice Works came to the floor with their push to stay healthy as you take charge of your own health with exclusive vouchers giveaway to those who took part in the ground events.
XIXILI Stand Up For Pink Breast Cancer Awareness Campaign 2016
Venue: Ground Floor, South Court, Mid Valley Megamall
Date: 28 September – 2 October 2016
Official Partners: AFO Radio, Breast Cancer Welfare Association (BCWA), Dunkin’ Donuts, Harley Davidson, Juice Works, Number76 & shu uemura
Video – Via Youtube Link https://www.youtube.com/watch?v=ZcLlKHxsqio