" A homegrown Malaysian brand, XIXILI proudly offers beautiful fashion lingerie that is supported with all the essential elements of fit and comfort for each individual's needs. "
“Uplifting You Always”
An intimate experience that enhances your confidence, happiness and well-being.
With an extensive range of brassieres from cup sizes A to I and bands 65 to 100, XIXILI embraces women of all sizes and shapes. We strongly advocate for women to always be fitted to wear the right-sized bra as she journeys through the various stages of her life from youth to motherhood and thereafter. True to our brand motto “Uplifting You Always”, our expert fitters are professionally trained and passionately guide every lady on the path towards an uplifted bust line and to a fuller appreciation of the body's curves.
80% of women are wearing the wrong-sized bra. You need not be one!
XIXILI is all about finding the Perfect FIT.
The Perfect FIT session, a one-on-one personalized fitting, guarantees a boost in self-confidence and a fuller appreciation of one’s figure. XIXILI’s perfect fitters are all professionally trained and personally driven to guide every lady on the path to an uplifted bust-line and a flattering silhouette. Hence, a more confident YOU. Head on to XIXILI for a complimentary fitting session and to discover an intimate experience that enhances your confidence, happiness and silhouette.
New Elevated Shopping Experience
Awarded the Best Intimate Wear Fashion Label 2019 and Best Intimate Wear Fitting Experience by APAC South East Asia Business Award 2019, XIXILI truly prioritizes finding the right fit and style according to your body type and size. XIXILI is proud of their expert fitters who are professionally trained to help women find the right FIT according to each individual's needs. In an effort, to bring a shared experience online and to ensure customers still find the right FIT, XIXILI has launched various new digital offerings; a Try-in-Store feature and an installation of a 3D avatar on the XIXILI webstore.
With Try-in-Store, customers are encouraged to select their favourite items online, and then to proceed to their preferred XIXILI boutique, where their wish list of items will be prepared and ready for them to try on before completing the purchase. Currently it is available nationwide at 21 selected stores.
3D Avatar Modelling
XIXILI is also the first Malaysian lingerie brand to launch a 3D avatar tool where customer can try-on XIXILI pieces on a 3D avatar modelled to the customer’s specific body type and measurements. Some of the details required are height, bust size, hip size and body shape. Once the measurements are keyed in, the 3D avatar will fit the selected bra or panty onto the avatar thereby giving customers an accurate and fun virtual try-on experience. Through these new offerings, XIXILI aims to provide top service to all XIXILI customers regular or new, through both the offline and online channels.
MOST INNOVATIVE FASHION RETAILER - MALAYSIA
by APAC Business Award 2019
BEST INTIMATE WEAR FASHION LABEL 2019 & BEST INTIMATE WEAR FITTING EXPERIENCE: XIXILI PERFECT FIT SESSION
by APAC South East Asia Business Awards 2019
GOLD AWARD: BEST IN eCOMMERCE (FASHION & APPAREL)
by Asia eCommerce Awards 2019
ASEAN OUTSTANDING BUSINESS AWARDS 2015
Master Class Award in Leading Lingerie Fashion Excellence