ONCE UPON A FAIRY TALE: Good vs. The Wicked - A XIXILI LINGERIE FASHION SHOW
XIXILI debuted the Spring/Summer 2013 intimates closet at Mid Valley Megamall Fashion Week 2013 last week with an opulent theme that was spun around a fairy tale of good versus the wicked. On the runway, models were paired in characters inspired by well-loved Disney sweethearts and their wicked counterparts, as they showcased XIXILI collections for the hottest sizzling lingerie fashion show in town!

With a show conceptualized on a fairy tale theme and towards womens’ confidence and dreams, XIXILI reemphasized her commitment to fulfil a woman’s dream of an improved and uplifted bustline through its revived ‘Fitting You Perfectly For Life’ brand message, which was launched that evening. Making dreams come true for all ladies from any shapes and sizes at all stages of her life, the lingerie show showcased an extensive selection of lingerie and bra cuts, or styles, that suit not only the petite, but also the more endowed. With each model and character strutting the catwalk with sassy confidence, the show was a tale of opulence and contrast.
To commemorate the show, hundreds of XIXILI orange and fuschia pink balloons were liberated into the air, to signify the uplifting of womens’ bustlines and confidence, all to be in line with XIXILI’s brand vision ‘Uplifting You Always’. Meanwhile, Disney tunes crooned by Ms Syafinaz Selamat fashioned an ambience of wonderment and pleasure, to kindle the magical night to a flaming start!

Aptly titled ‘Once Upon a Fairy Tale, Good vs. the Wicked’, XIXILI ingeniously intertwined and flaunted a showcase of her myriad wardrobe of intimate wears that are suited for any occasion. Be it nice or naughty, sweet or provocative, XIXILI strives to have a look and bra cut that would fit any lady perfectly.
Models paraded in duos casting characters such as Ariel, the Little Mermaid and Ursula, the Sea Witch; Little Red Riding Hood and the Big Bad Wolf; Cinderella and her ugly Stepmother; Princess Jasmine and magician Jafar; and Alice in Wonderland and the Queen of Hearts.

Collaborating with XIXILI to pull of such a magical night of opulent fairy tale characters were Number 76 Hair Salon, a renowned and trendy Japanese hair boutique, Arimino, a brand of imported hair care products from Japan, and Max Factor whom personified the models with the magic of their make-up.
It was without a doubt that many fell in love with some of the characters: Cinderella caught the limelight, as the darling of the show, magician Jafar enthralled many for her devilish character, and the Queen of Hearts captivated eyes as she strutted the hair, make up, costumes and last but not least the lingerie.

With an irrepressible background of non-stop camera flashes and an overwhelming crowd of raving approvals, cheers and gasps, the fashion show came to its finale closing with Ms Syafinaz’s beautiful serenade of Disney tune ‘A Whole New World’.
Preferred Media Partners:
Her World, Female, Cosmopolitan, NuYou and The Malaysian Women’s Weekly
Door Gift Sponsorship :
STRIP, Murad, Juice Works, Zalora Malaysia, Body Perfect Ladies Beauty & Slimming Spa, Max Factor, OCBC Bank, Arimino, Orex Travel & Tours Sdn Bhd
Lucky Draw Sponsorship:
Eu Yan Sang, STRIP, Max Factor, Arimino, Body Perfect Ladies Beauty & Slimming Spa, Orex Travel & Tours Sdn Bhd
Hair Do / Stylist:
Number 76 Hair Salon
Make-Up:
Max Factor